A Federal Government Website Redesign UX/UI Case Study.
The Problem: The U.S Federal Trade commission website has a confusing navigation system for users - that doesn’t identify what the website can truly help with. Most of the time the website redirects it to a different website - causing the user confusion. The FTC is full of information from outside sources which disproves its credibility.
Our Solution: To fix this, we clean up the site architecture and its navigation, and integrate the identity theft reporting directly into the FTC site.
My role: UX Designer and UX Researcher
Tools: Adobe XD, Miro
The re-design of the federal government agency - Federal Trade Commission, improves accessibility, and the usability of this service website. The final version of this redesign prototype focused on a clean, yet professional color palette.
High fidelity Prototype of the FTC website
On the FTC website, we noticed that most of the links redirect to another website - rather than staying on the FTC site. It is as if the FTC website acts as an unnecessary hub for outside links. After interviewing 15 people, most users were confused and couldn't understand why they were forwarded to another site.
We wanted to cleanup their cluttered sitemap using the open card sorting method. This allowed us to separate the individual links and menus and condense them into 8 sections. Previously, the homepage had over 10 confusing menus.
