Wonsulting Redesign Case Study
Full Website Redesign and Development with new Brand Identity
What is Wonsulting?
Wonsulting helps minority individuals and students get into their dream careers. My role at Wonsulting as a Lead UX/UI designer, with some front-end development. I used HTML, CSS, and Javascript to build their current website.
*Wonsulting is still an on-going project*
Style Guide
#6587A4
Muted Blue
#6DBBAD
Seafoam Teal
#205685
Deep Blue
#C2E3D8
Light Mint
#102B43
Navy Dark
Two Iterations
There were a total of two website versions within 6 months. We had to switch from Wix to Squarespace for hosting due to formatting issues, and quick responsive design. First design is on the left, Newest design is on the right.
Old Logo vs. New Logo
The old logo desperately needed a refresh. I wanted to emphasize the "W" in Wonsulting to establish strong brand identity. My new logo re-brand was a huge success with thousands of LinkedIn viewers praising the new logo refresh. The new Wonsulting logo immediately establishes credibility and professional identity - while subtlely hinting the company's background in the Silicon Valley tech industry.
Logo Animation
The logo animations were created in After Effects. I wanted to keep the animation clean, while highlighting the dynamic nature of the brand. I wanted the company look to feel inviting and welcoming. The company feels exciting and trustworthy.
